• Rucha Bajpai

Do you want to rank on the first page of Google! How do you do it in 2021?

Updated: Jan 14




Google plans to rank websites on its search engine based on factual accuracy, a move that will prevent sites full of misinformation from appearing first in search results.



The search engine currently uses the number of incoming links to a web page as a proxy for quality, determining where it appears in search results. So pages that many other sites link to are ranked higher.



The disadvantage of the system is that websites full of misinformation can rise up the rankings, if enough people link to them, New Scientist reported. The trustworthiness of a web page might help it rise up Google’s rankings if the search giant starts to measure quality by facts.




How to rank website on google?


A Google research team is adapting that model to measure the trustworthiness of a page, rather than its reputation across the web. Instead of counting incoming links, the system will count the number of incorrect facts within a page. The score they compute for each page is its Knowledge-Based Trust score.



The software works by tapping into the Knowledge Vault, the vast store of facts that Google has pulled off the internet. Those facts which the web unanimously agrees on are considered a reasonable proxy for truth. Web pages that contain contradictory information are bumped down the rankings.




How to rank #1 in Google for “SEO checklist” guide ?



1. Improve Your On-Site SEO


On-Page SEO is one of the FASTEST ways to improve your Google rankings.

That’s because you can optimize your page in about 2 minutes. And start to see a rankings boost within days.



Que: How do you optimize your site around your target keywords?


Ans: On-page SEO (also called on-site SEO) is the practice of optimizing individual web pages to rank higher in search engines and get more organic traffic. It revolves heavily around optimizing pages for search intent, but also involves creating and optimizing HTML tags like titles and meta descriptions.

In other words, on-page SEO is not just about strategically placing keywords on your page. That advice is massively outdated.

In 2020, Google is smart enough to understand synonyms and semantically‐related keywords (more on those later!), meaning that you no longer have to obsess about the strategic placement of exact-match keywords on your web pages.



2. Add LSI Keywords To Your Page


LSI keywords are an advanced on-page SEO tactic.

And they’re working GREAT right now.

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to


deeply understand content on a webpage.



In the early days of SEO, Google and other search engines would figure out a page’s topic based 100% on the keywords they found on the page.



So if Google saw the keyword “Content Marketing” over and over again, they’d say: “This page is obviously about content marketing”.



That’s why keyword density was so important back in the day.

If you didn’t use your keyword bunch of times, Google wouldn’t understand that your page was about that term.

Fast forward to today, and Google is MUCH smarter.

Today, Google’s goal is to figure out a page’s overall topic.



And Google relies on LSI keywords to understand content at such a deep level.

For example, let’s say you just published a blog post about cold brew coffee.

Google will still scan your page to see if you use the term “cold brew coffee” in your title tag, content, image alt text, etc.



A recent Google research paper states that they use “words frequently occurring together” to understand an article’s main topic.


3. Monitor Your Technical SEO


For 90% of the websites out there, technical SEO is NOT an issue. Even though they’re rare, technical SEO problems can really hurt your site’s SEO. So they’re worth paying attention to.



Specifically, here are three things to keep an eye on:



The first thing I recommend is to double check that your site is 100% optimized for mobile devices.



Fortunately, checking your site’s mobile optimization is an absolute cinch.

All you need to do is use plug a URL from your website into the Mobile-Friendly Testing tool from Google.



If you see all green, you’re set.



If not, that’s something you want to fix ASAP.



I also recommend looking to see how quickly your site loads.

It’s no secret that a site’s average loading time is a Google ranking factor.



In my experience, Page Speed isn’t a super duper important ranking factor. But it does make a difference.



So go ahead and run your site through site speed tools like WebPageTest.org.



It’s free and gives you a laundry list of ways you can speed things up.

Next, head over to the Search Console.

And go to “Index” → “Coverage” in the sidebar.



If Google is having trouble indexing your site, they’ll let you know here.



As you can see, I have 1 “Valid With Warnings” error.



Those are no biggie. But they’re worth fixing.

But if you see lots of red “Errors”, that’s something I recommend looking into right away.



Finally, if your site runs on WordPress, I recommend using the Yoast SEO plugin.

Will this plugin magically improve your rankings?

No.

But it can help make your WordPress site SEO-friendly out of the box.




4. Match Your Content to Search Intent


Search Intent” is the new buzzword in the world of SEO.And for good reason.Thanks largely to RankBrain, Google can now figure out if your site is a good fit for a specific keyword.

In other words, Google pays

attention to how people

with your website. And if people generally get what they’re looking for from your page, you can expect your rankings to improve.



If not, Google will drop your site down a few spots.



The key in this step is to make sure your page gives a searcher EXACTLY what they’re looking for.



But over time, Google figured out that people searching for “Conversion Rate Optimization” didn’t want a giant list of techniques.

And, as you can see from this Google Analytics screenshot, organic traffic to that page slowly declined.



If you want to improve your Google ranking, your page needs to be a GREAT fit for what someone’s searching for.

When you do, Google will WANT to show your site to more people. Which is why giving Google what it wants is the foundation of any good SEO strategy.




5. Reduce Your Bounce Rate


Our next step is to improve your site’s Bounce Rate.



Que:- Why does this matter?


Ans:- Well, Google doesn’t like to see people landing on a site… and quickly bouncing back to the search results. This is a clear sign to Google that people aren’t happy. And if users aren’t happy, you can kiss your rankings bye bye.



Needless to say, lining up your content with Search Intent is a GREAT way to improve your bounce rate.



After all, you’re giving a searcher what they’re looking for.



Que:- Why would they bounce?


Ans:- Besides Search Intent, there are a handful of simple things you can do to improve your site’s bounce rate.

First, I recommend looking at your site’s “Above The Fold” section.

This is the first thing people see when they land on your site.



The #1 thing you can do to improve your above the fold area is to push your content to the top. That way, Google searchers can easily find what they’re looking for. You also want to structure your page so it’s easy for people to find what they’re looking for.



That way, people can jump directly to the step that they’re most interested in.

Lastly, add visuals, videos, charts, screenshots, selfies… or any form of visual content you can to your page. This makes your content more compelling and easier to understand. Both of which can reduce your bounce rate A LOT.




6. Find Even Keywords to Target


At this point you should start to see your site ranking higher in Google.

Now it’s time to get even MORE traffic to your site. And the easiest way to do that Optimize your page around several different keywords.



First, head over to the Google Search Console’s “Performance on Search results” report.



Next, scan through the queries that you rank for.



You’ll probably recognize most of these because you already optimized your web pages around these exact keywords. But every now and again you’ll come across a keyword that you’re not optimizing for. And if you’re ranking for that term by accident, imagine how easy it will be to rank if you actually TRY to rank for it.



But I don’t have a page optimized around that exact keyword.

Instead, people searching for that keyword are finding this page from my site.



This page INCLUDES an example of a video description.



But it’s not really optimized around that term.

So I’d want to go back to that page and add that exact phrase a few times. And expand on the example a little bit.

I could also create a completely new page optimized around that keyword.

Either way works.

Rinse and repeat this process a few times.




7. Publish Insanely Keywords to Target


You’ve probably heard that to rank in Google “you need to publish high-quality content”.

And while this is true, it’s also super hard to take action on.

(After all, what does “high-quality content” actually mean?)

So yeah, you DO want to publish awesome stuff on your site.

But it needs to be the type of high-quality content that people share on social media… and link to.



That’s because, as you might already know, Google’s algorithm is largely based on backlinks. The more backlinks your site has, the higher you’ll rank. And the best way to build backlinks to your site.



  • Publish content that people will actually link to.


  • Become a Data Source


  • Focus on Long-Form Content


  • Publish Visual Content


  • Use Infographics,Maps,Charts,Flowcharts,Videos etc.



Visual content is GREAT for getting links.

For example, a while back we published this infographic on our blog.




8. Build Backlinks to Your Site


Publishing amazing content is great and all.

But for your content to get links people need to actually see it.

In other words:

You can’t just take a “publish and pray” approach to content marketing and HOPE that people link to you.

That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories and Facebook posts that come out every single day.




WordPress reports that 70+ million new posts come out every month.



The takeaway here is that, if you want people to link to your site, you need to actively promote your content.



Que: How to make quality backlinks?


Ans: Make quality backlinks are as follows:


  • Get Links Via Dead Links This is also known as “Broken Link Building”. To use this strategy, first install the CheckMyLinks Chrome extension. Then, scan a page that you find for a dead link. When you find one, email the person that runs that page (usually the author of the content or the website’s webmaster) a personalized version of this email script:



Hi [First Name],

I found a broken link on your page: [title].

It’s the link to [website]. It’s giving me a 404 error.

Also, I recently published a post on [topic]. It might make a nice replacement for the dead link.

Hope that helps!



  • Guest Posting Guest posting is a VERY controversial topic in the world of SEO. And for good reason. Guest posting definitely can be spammy.In fact, Google specifically states that large scale campaigns that use “keyword-rich” anchor text links are a no-no. So as long as you don’t a) make guest posting your #1 link building strategy and b) use keyword-rich anchor text in your backlinks, you’re set.


  • Resource Pages Resource pages are GREAT for link building.That’s because resource pages are pages that someone created to link to the best stuff on a given topic.


For example, I have a resource page designed to help people quickly learn SEO. And this page links to helpful content about keyword research, content and more.So if you had an outstanding resource about SEO, I might consider adding it to that page.




9. Insert the Google Map on Your Website


One of the other ways to get a better rank on Google maps is to inserting your Google map location on the website. You may have seen such maps on other websites before.



Inserting Google maps on the website ensures Google that you are

in the location mentioned on Google My Business. Add the name of your business to the location, and it outreaches to the audience.



Inserting Google Maps on a website is easy. Get your physical location on Google map, click on the three-lined button beside your venture name and right-click on ‘share map.’ You get a link which you should copy and post it on the business contact page.



Que: Why Rank Higher on Google Maps ?


Ans: If you own a business that sells products and services to the local audience, then securing one of the top 3 spots on Google Maps listings, also known as Google Maps Pack, is immensely important.



Appearing among the top 3 positions of the Maps Pack SERP Feature will not give your business a large online exposure but also improve sign-ups, site visits, phone calls, and other desirable conversions significantly.



For example, if you own a restaurant in Broadway, New York, then you have more footfalls if you rank on the top 3 spots in the Google local search results for that area.



The reason is when the local people in Broadway search for ‘restaurants near me’ your business listing will appear right on top even before the first organic listing as a part of Google’s local pack.



Earlier, Google featured the top 7 local listings in the Google Maps Pack. However, now it picks only three that best fit the related search query. If you want to see more results, you have to click on the ‘More Results’ option.



So, to obtain the maximum exposure, better credibility, more relevancy, and high traffic inflow, your business must appear in the top 3 spots in the Google local searches.



Although there are several Google Maps ranking factors to consider for it, certain factors can directly affect your Google Maps rankings.

Key Benefits of Getting Ranked in the Google Maps Pack



  • Over 85% of consumers, who search for any local business on the Google Maps, visit that business within 24 to 48 hours.



  • It has been observed that people are now making quick purchase decisions based on the customer reviews, credibility scores, and online reputation of any business. And Google Maps Listings easily help customers find these crucial pieces of information.


  • Since Google Maps results are interactive, consumers can take direct actions from the listing itself in a few clicks. They can make direct phone calls or book reservations instantly. Therefore, ranking on Google’s local listing will ensure better conversions.



Que: How to Rank on Google Maps?


Ans: As we all know, Google Maps results are primarily based on the searcher’s location and therefore, there are two key factors that could potentially influence your business ranking on the Google Maps listings.



So, if you’re wondering how to rank higher on Google Maps or how to get listed on Google, then you need to follow three necessary steps to get your business featured among the top 3 positions.



Que: How does Google My Business work?


Ans: It is proven that getting into the top 3 positions on Google Maps can actually benefit your business and prove to be extremely profitable for you as well as your prospective clients.



In addition to this, the top Google My Business ranking of your business also acts as a key performance indicator for your clients as well as other online visitors who come to search for local SEO services.



10. Track and Monitor Your Results


So at this point you should start see your site rank higher on Google than before.

Which is great.

But how do you know if those rankings are doing anything for you?

Also:

How do you keep tabs on your SEO results without manually checking your rankings every hour?

That’s what this step is all about. In this step I’m going to show you how to track your results like a pro.



  • Google Analytics “Organic Traffic” Rankings are great and all. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic.(In other words, traffic that comes directly from search engines).That’s mostly because rankings can be deceiving.


  • Google Search Console “Impressions” and “Clicks” This is a nice complement to the Google Analytics organic traffic report we just talked about. This report in the Search Console basically shows you how many people SAW your site. And how many of those people CLICKED on your site. As you might expect, the more people that see and click on your site from Google, the better.


  • Leads and Sales In other words: is this influx of traffic actually adding to the bottom line. This is a question that people gloss over. But if you want to get a huge ROI from SEO, you need to know if all these new visitors are turning into customers. There are a million and one ways to track this.


  • Boost Your Click-Through-Rate It’s no secret that Google uses click-through-rate in their algorithm. In fact, several studies (like this one) have found a correlation between “Expected CTR” and Google rankings.


  • Use Emotional Title Tags: In other words, titles that stand out.


  • Use Short, Descriptive URLs: These are good for SEO in general. But they also help Google searches see your page as a great fit for their search.


  • Rich Snippets: Rich Snippets (like stars) really help your site stand out in the SERPs.


  • Compelling Meta Descriptions: Your meta description should “sell” your page.



11.Use Internal Linking


Want an easy way to improve your Google rankings?

Use internal linking.



In other words:

Link FROM one page on your site TO another page on your site. And unlike backlinks, you can use exact-match anchor text in your internal links.



For example, I’m currently low on the first page for the term “Google Search Console”. And considering how many people search for this keyword every month, even moving up one spot could make a huge difference for me.



So to increase the odds that this page ranks, I add an internal link to that page whenever I mention the Google Search Console. Rinse and repeat for all of your high-priority pages.



Do you know that Google updates and tweaks its search algorithms nearly daily.



WHAT YOU NEED TO KNOW ABOUT GOOGLE CORE UPDATES?


The first thing to realize is that Google updates and tweaks its search algorithms nearly daily. Some of these are well-known (such as Panda, which was designed to punish sites with low quality content while favoring those with compelling, high quality content) but most are rolled out with little to no fanfare.



A core update is one in which the search giant makes “significant, broad changes to our search algorithms and systems” to “ensure that overall, we’re delivering on our mission to present relevant and authoritative content to searchers.”

These are broad changes that can result in notable effects (e.g., drops or gains in the search engine results pages).



If your site does experience a dip, don’t panic! A core change may affect your ranking, but as Google advises, “We want to ensure [websites] don’t try to fix the wrong things. Moreover, there might not be anything to fix at all.”



Google uses the analogy of a list of the top 100 movies in 2015. If you updated the list in 2019, naturally there would be new and great movies that were added. Maybe they deserve a higher place on the list. This list changes, “and films previously higher on the list that move down aren’t bad.



There are simply more deserving films that are coming before them.” So, in other words, maybe there are some newer websites that are worthy of a high ranking in the search engine results pages (SERPs).



Still… you want a place on (rank on) the first page of Google! How do you do it in 2021?


The answer may not be much of a surprise.



1. THINK OF ALL THE WAYS


There's no one, single way to get to the first page of Google.You can get there through business and map listings. This is one of your first stops and pretty straightforward. You can get there through the creation of content.



This includes your website pages as well as blogs and articles you post, and other content such as videos you host. Your website content may feature in the “People also ask” section that delivers answers to commonly asked questions about certain topics. You can also pay for ads that lead people toward your landing pages.



2. BUSINESS LISTINGS


Google My Business is a free tool forsbusiness owners. You've used it before when you search for businesses of a certain type near you. Google Maps gives you a map of the nearest businesses that fit your search as well as accompanying listings.



  • Create a Google My Business profile so your business shows up on local searches. Keep your name consistent across all searches. This means every character you enter should be the same every time. It won't like it if you abbreviate once and write out a full name in another field.


  • Make sure to complete the entire profile as thoroughly as you can. A complete listing gets seven times the clicks an incomplete one will. Keep your information as updated as possible.


  • Provide service If you list a number as your business's phone number, answer that number. Have a voice mail set up. Return calls. Businesses that have positive Google reviews get boosted to the first page of results.


  • Feature photos Google favors listings that feature photos of the business. Customers respond well to this, too – they can trust what your business will look like and envision what it will feel like to be there.


  • List it on directories like Yelp as well Yelp's and Google's directories inform each other – traffic on Yelp encourages traffic on Google.



3. CONTENT CREATION


Content creation is an investment. You likely won't see a massive spike in visitors after you post the first blog. If you're consistent with it, you will see a reliable growth in visitors over a period of months. Unlike paid ads, content will still show up on the first page of Google months later.



Paid ads will only do so for the period you've paid.Google’s goal is to deliver the most relevant, helpful, organic search results to users. To this end, they reward quality.



Here are some tips for improving your content's organic performance in the SERPs:



  • Content creation relies on SEO relevance. This means figuring out keywords that you want to feature in your blogs, articles, videos, and other content. These keywords will correspond to searches people make on Google. If the Google search is close enough, Google will feature your content more highly as a result.


  • Once you've determined your keywords, start implementing them. Google scans content for keywords, so place important keywords and key phrases in your title, meta description, URL, and alt tags.


  • Utilize the keywords in subheadings, first paragraph, and within the text itself.


  • You can overuse keywords If you overuse a keyword, Google might dismiss the page as spam and not feature it at all. This is especially true for “higher risk” industries, such as finance. There's a range of SEO tools available to help assess how SEO-friendly your content is. It's a good idea to invest in one.


  • Write actual content If your content is just an excuse for the keywords, it won't work. It needs to be thought out. Your content needs a reason to exist so that people have a reason to read it. Don't write sales content. Write about why you make certain choices for your products, why your business operates a certain way, what you think of certain trends in your industry. Speak to people with your content and they'll value it.


  • Focus on location Keywords with location involved have a clear advantage when people search for businesses because the businesses that will pop up first are the ones in the searched location.


  • Ask Questions Google has published a list of questions to ask of your content if you either have seen a dip after a core update or if you want to improve your rank. Evaluate aspects concerning the expertise, presentation, and production quality of your content - and don't forget to compare your content with similar pages appearing on the first page of Google.


  • Conduct a Content Audit Take a look at your analytics: what pages were most affected by a core change? What type of searches were impacted? Examine these pages, and be sure to apply the questions above as well.


  • E-A-T No, don’t get a snack. Familiarize yourself with the search quality raters guidelines raters help Google determine if their algorithms are delivering good results. Look at the EAT sections: Expertise, Authoritativeness, and Trustworthiness. You can see how your content is doing from this prospective and identify areas for improvement.



4. GOOGLE ADS


Google Ads can be harder to get consistent results on. Many people have already conditioned themselves to ignore the ad result and go straight to the first organic result. Nonetheless, Google Ad campaigns can be very useful. Essentially, you bid on keywords that get you featured as a top result – noted as an ad. Google Ads do offer you a ton of metrics to be able to analyze your success. Typically, don't rely on a strategy that only utilizes Google Ads, but do use it as a piece of a strategy that also relies on content creation and other elements that are more consistent and have better ROI.

Any results on a Google search that don't appear as standard, organic listings are called Google SERP features. They come up on nearly every search page.



There are a number of ways to take advantage of Google Ads, and to bid low on specific high-return keywords. This is so contextual for each individual business that it's usually better to leave this level of advertising campaign to a marketing department or digital marketing firm that has extensive experience.




5. GOOGLE AND BEYOND


Beyond this, it's important that you make your marketing have value. You can have the most successful marketing campaign in history and if nobody can find what they're looking for on your site, it makes no difference.



Your content has to be intriguing and thought-provoking. Your site has to work on all browsers, devices, and platforms. Ensure that it's mobile friendly and that it will load quickly across the board. You need to have an easily navigable site. If you can't fulfill these requirements, fix these first before you step into a serious campaign to get to the first page of Google.



You get the point: making it to the first page of Google is vital because most people never click on to page two. The first page receives 71% of search traffic clicks (and that figure has been reported as high as 92%). If you’re buried on page two, three, four… it doesn’t matter how great your product, service, website, or content is. People will not be able to find you.



If you don't know where to start, it's OK. If you can't write content or it doesn't interest you, that's OK. That's what digital marketing firms are for. They can research out good content angles, assess SEO quality, and manage delivery on social media with a strategy that fits a business's specific needs. They can even build websites out for you, if you're on that stage. You don't have to wear all hats when someone else is qualified to wear a few of them for you – especially if they have a history of producing results for other businesses.



Conclusion:-


The above-profiled information highlights the significant ways to rank higher on

There is no quick fix for getting on the first page of Google. It takes work, effort, and time.



Keep at it: Focus on high-quality content and ways to improve your expertise, authority, and trustworthiness.