• Rucha Bajpai

Productive Blogging : grow business and personal brand just by writing..




What is Productive Blogging ?


There are many living proof that people can grow their business and personal brand just by writing. It’s also the most scalable marketing strategy. But there’s a dark side to blogging. Even though it’s the most affordable option for content creation, it’s pretty energy-consuming. You struggle with writer’s block, time management, and maintaining a publishing schedule. Just looking at a blank page in Google Docs can kill your productivity.



There are a few tricks that help blogger write faster and publish better. Some of these tips will speed up writing process. Others will make managing blog much easier. All are supported by case studies and evidence proven to make you a better content creator. The same goes for your favorite productive blog; great productive blogs should have regular posts that you look forward to.



A great blog should also be inspiring and trustworthy. Readers need to know how the lifehack they’ve come across will really help them overcome their unproductive habits. Great productive blogs not only provide personal productivity tips, but they also provide high-quality insights into why those habits exist in the first place.



Productive blogs also need to be thought-provoking. If readers are still thinking about a blog days or weeks after reading it, then that’s a great blog.

A great productive blog inspires Blogger to be more productive because that’s the whole point!





How to do Productive Blogging ?


Tips which speed up writing process and do Productive Blogging by following steps :-



1. Pick a frequency that’s best for you :


It’s a no-brainer that the more blog posts you publish, the more traffic you get. But what if you don’t have enough writers or time to publish so many articles?

Then commit to a frequency that best suits your business. Because quality important than quantity, so publishing weekly or bi-weekly an quality content.




It’s great to be known as a blogger who writes epic content every week. It’s not so great to be that blogger who spams feeds with boring and short articles every day. If you don’t want to kill your productivity by burning out quickly.




According to Many blogger consistently builds audiences.


Then the best solution is here. If your articles are timely, informative, and written in a style your audience enjoys, don’t worry about the day you post as long as you commit to it.


  • It trains your audience to expect your content.

  • It increases traffic and your SEO ranking.

  • It builds authority in your niche.

  • It makes you a better blogger.



2. Schedule writing by energy, not time :



Most writing books recommend that you write really early. You might start at 7 a.m. in the morning. They promise that this will help build self-discipline. Maybe it does for some. But for others, writing so early isn’t practical.



Instead of writing at a particular time, it’s better to write during your “peak performance period.” The peak performance period as the time of the day when you’re the most energized and mentally focused to handle serious tasks.



If you’re too busy or sluggish to write at 7 a.m., then pick a later time like 9. Or write after your daily run when you feel refreshed. Then work on lighter tasks during your rest period. This lasts about 20 minutes.



You’re not losing any points for writing later when it’s your most active period. Because in reality, the final words you publish are more important than the time of day when you started to write them.



3. Be a better writer by creating a routine :



Productive bloggers aren’t born with natural writing or marketing skills.

But they understand the consequences of not blogging. They could lose a potential client. Or lose a sale because they didn’t convert enough leads.



So adopt a writing habit keep every day. Anyone who was serious about their work to focus on writing until they had reached their goal. Then repeat the cycle the next day with some following tips :-


  • Develop a writing routine by picking a day and time every week that’s dedicated to just writing a blog post.

  • Write in the morning. Or at night. Try writing during your lunch break.

  • Whatever time you choose, commit to it! And schedule it on your Google calendar or phone.

  • And no matter what happens that day, show up to your appointment and write.



4. Mind-map your ideas with a goal in mind :



Did you ever start a blog post with an idea, only to finish it with another idea? It happens to me all the time! Sometimes the final idea is better. But most of the time it isn’t. It’s more confusing when ideas don’t relate to each other.




To avoid this, I mind-map my ideas starting with my specific message or reader’s goal. It's the ultimate way to be productive as a blogger! You don't have to plan out every single detail, but planning content ahead of time does indeed save time.




For example:


Bloggers will be more productive when he/she write faster.


  • He/she is save time, face no more distractions and publish more post or article.

  • Writing habit, no multitasking, simple blocker, etc.

  • When writing beyond 1,000 words, it’s easy to plan sight of your main idea.




5. Write the easy parts first :



Doing the most difficult tasks first, you’ll find it easier to finish the rest of your projects. This golden statement is the best advice for writing. By writing the easy sections first to build up focus.




Easy sections are parts that the most excited to write about. So writer should do:-


  • Quickly write down their thoughts. And look forward to getting that section finished.

  • When done it then implement enough energy and focus to tackle the harder parts.

  • Writing during peak performance period are a couple of the luxuries when increasing productivity.



6. Increase Focus with Limitations :



To avoid distractions, add Simple Blocker to Chrome browser. This extension allows to block a list of sites for a specific time period.



Que : Don’t want to waste time on Instagram? How to do it ?


Ans : Save your time with following steps :-

  • First, click on the extension.

  • Then add Instagram.com to the Website Blocklist. Click “Save Blocklist” to accept the change.

  • Next, add the hours or minutes you want to block this site.

  • Press Set Timerand the block period will activate. You’ll get a popup that tells you how many minutes are left before your session is over

  • If you go to Instagram.com before the timer is up, you’ll get directed to this page:

  • You’re not allowed to go to any of the websites on the block list until your session is finished.



7. Break your word count into sessions :



Write almost every post on blog is about 3,000 words or more than it. That’s like 3 high-school essays or 6 pages of writing! Write so much by breaking down your writing count into sessions. Use a technique similar to the Pomodoro technique called Sprints.



To type more words per hour, you must have sessions or sprints that are focused purely on writing :


  • For 20 minutes, you drop everything and write.

  • Turn off your WiFi, clear your desk, and just write.

  • No editing allowed. Just write.

  • For each sprint, I have a target to type 500 words.

  • So in 6 sessions or 3 hours, finished a blog post.




8. Plan, write, and edit separately :



Too many bloggers make the mistake of multitasking when producing blog posts. They plan, write, and edit articles simultaneously with the idea that they’re saving time.




But it’s a myth.




By multitasking, you’re actually wasting more time.

Focusing on one task, you’ll finish faster than if you’re doing more things at once.To truly save time, you must plan, research, write, and edit at separate stages. Especially the editing phase. Many bloggers make the mistake of editing while they’re writing. It’s a big productivity killer.



You slow down your writing process by trying to fix words instead of finishing your main points. Now, allow yourself to write a bad first draft. Then perfect it afterward.




Here’s usual writing process:


  • Write an outline.

  • Flesh out the outline.

  • Write a terrible first draft.

  • Expand on the draft with quotes and case studies.

  • Edit the draft.

  • And edit again.




9. Learn Keyboard shortcuts on your Computer and create Typing shortcuts on your Phone :



Keyboard shortcuts will save you Load of time. I'm always hitting Cmd (Ctrl) + Z to undo something.


Use Shortcut like -


  • Use Edit, Copy, Paste, select all etc with the help of shortcuts.

  • Use Cmd (Ctrl) + J to create a duplicate layer.

  • When you're in a text box, use Esc to back out of the box so you can click another text box easily.

  • Out of everything on this list, keyboard shortcuts just might be the one that saves me the most time.

  • Speaking of shortcuts, spend five minutes making some on your phone..




10. Work in Batches :



Instead of doing the same task two or more times a day, do it once but for a longer period of time. Instead of six times a day, try two. You get the idea. Not every task is “batch-worthy".




Some common ones: responding to emails, writing posts, replies to blog comments, designing or editing images. Always re-size photos in batches. You can use the free version of Fotosizer or do this in Photoshop.





11. Take a Break :


You’re the most productive after you’ve taken a break or relaxed. So many bloggers quit because they’ve burned out. They picked a frequency that was too much for them. They worried that their writing wasn’t good enough. They spent so much time typing that they forgot about their physical health.



Many bloggers sacrifice their sleep to publish a blog post. That’s not healthy.


Always remember that “the more stress you have, the less productive you become” the stage of burning out or working too much is as productive as doing nothing! So after finishing a big blog post, distance yourself from it for a few days. You can even start outlining another article.




But whatever you do, give yourself a few hours to relax. When you come back, you’ll see it with a new set of eyes. You’ll start seeing errors and mistakes you’ve never noticed before. Your editing phase will produce better results.





12. Write Blog Posts Weeks in Advance :



Besides prioritizing rest and relaxation, you must prepare your blog posts weeks in advance! Prepared weeks of content before they were scheduled for publication with followig steps:-



  • Finishing blog posts early will guarantee consistency and boost your productivity.

  • When add a blog post to a queue, you’re giving yourself more time to make corrections, relax, and work on other things.

  • For weekly publishing, finishing content 6 to 8 weeks before they’re due.

  • Don’t disappoint your audience by promising content only to fall behind. Soon they’ll stop checking for you and look somewhere else.

  • Customer Magnetism, a marketing agency, published consistent quality content over 3 months.

  • With content marketing, they grew more traffic, qualified leads, social

  • PPC generated consistent traffic, but content marketing exploded growth over time.

  • PPC generated zero social media shares, but blogging generated thousands of social shares and inbound links.



12. Create an Editorial Calendar and Repurpose Content :



It’s easy to get disorganized with your blog. So create an editorial calendar that stores your ideas and displays your writing process. To create a simple and free editorial calendar, use Trello or Asana. They’re simple yet effective. This feeling motivates effects to get more work done.



An overlooked productivity hack is repurposing. Repurposing is when you take content (like a blog post) and update or transform it. It was a success! Then he repurposed the video into a 1,000-word blog post. Repurposing is a marketing hack that maximizes your content’s potential.





13. Turn your blog post into a content upgrade :




Take your most popular article and transform into a content upgrade.



Que : What’s a content upgrade?


Ans : Like a lead magnet, its special content used to get email addresses.

But instead of being a separate lead form, it’s embedded into a blog post.

On blogs, use content upgrades to convert new readers. Just turn a blog post into a checklist and BOOM! New conversations every hour.



Que : Do you have an epic blog post that keeps getting shared? Does it have disappointingly low conversions?
Ans : Hack it by adding content upgrades to it.



14. Update and promote old blog posts :




Don’t miss out on a lot of traffic and engagement by ignoring old blog posts. Just because an article didn’t go viral last year doesn’t mean it can’t go viral now. Updating old posts helped rank high in SEO.



Here’s the drop of their SEO ranking over time. So they gave the post a makeover by:



  • Extending the length by adding more examples

  • Adding new media like images, video, and audio

  • Upgrading authority with quotes from experts


Here’s the blog’s transition. The results were powerful!



  • Web visitors spent 70% more time on the updated article than the older version. And the bounce rate dropped by 7%.

  • They reversed their SEO ranking from the bottom of the page to the top five results for many keywords.

  • They had a big spike in traffic. But after the hype, they maintained 250 views a week.



Que : How to make an old post brand new ?


Ans : Make an old post brand new with these tips :-


  • Double the word count – Turn a 1,000-word article into a 2,000-word post with new data, examples, and advice.

  • Add New Visuals – Increase engagement by adding new blog covers, screenshots, and graphs.

  • Add a content upgrade – Increase conversions by adding a link to better content.

  • Use current writer tactics – Writing online has changed over time. Update the blog by double-checking for grammar and readability.

  • Change the headline – Maybe your old post wasn’t popular because of its headline. Improve it .


Over time, you probably have increased your audience reach. When you’re finished, promote the updated blog post on social media and your newsletter. You might break the Internet this time.





15. Keep your fles organized :



Make your work pretty organized. Name your files well and get a system that works. Use folders for purchased photos, post graphics, main blog design graphics, etc.







16. Practice Content Curation :



The most popular bloggers aren’t usually the most original. Instead of spending hours planning and producing their own blog posts, they curate articles from around the web.



They share or expand on content that is already trending or relevant to their audience. Save time by sharing articles from these sites. Use Medium to find thoughtful articles to analyze and argue on your blog.



Find what’s trending by subscribing to your niche’s leading blogs with Feedly.
If you don’t have ideas? , then use Pinterest to find blog inspiration.




17. Create Templates :


Have you noticed that your blogs and emails tend to have a common layout or pattern of writing? Make promoting blog posts easier by creating and using templates.



InVision uses a responsive email template to share their latest weekly content:

You can do the same by editing one email and plugging in new content to it every week. A less-utilized template is the blog template. Whether you noticed it or not, most bloggers tend to have a consistent style of writing.



There’s a pattern on how they divide articles and write subheadings.If you noticed any patterns in your work, create templates around them. Digital Marketer uses a blog template for their crowdsourced or expert round-up posts.



Too many writers make the mistake of just writing a simple outline. They forget to flesh it out with more detail and examples.So when they start writing, they waste energy and time thinking about what they’re trying to say instead of expanding on the ideas they already have.





Conclusion :


Being a blogger is easy. But quitting blogging is much easier. Even thoughblogging has a proven ROI, most people quit after a few months.



  • Mostly because it’s so time- and energy-consuming.

  • Being a productive blogger is a struggle. But it’s not impossible.

  • Developing a habit and giving yourself moments to relax will ease your stress.

  • Repurposing articles and updating old posts will save you time when creating new ideas.

  • Blogging has blessed writer with opportunities that never dreamed of.

  • You can get the same results if you just impliment all this things.