• Rucha Bajpai

How to Kickstart Your Startup(BLOG) in 2021 with 20+ best marketing strategie..

Updated: Dec 21, 2020

We were curious about what are best marketing strategies of all time. We took a look at recent survey results and reports that compiled data on the topic, and created a list of 20+ B2B marketing strategies commonly recognized as successful regardless of industry.

Well, best marketing strategies in 2021 is here. And, so far, it doesn’t look much different than December 2020. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. Here’s a look at what tops the list for marketing experts 2021—and what we think are the 20+ best marketing strategies you can take into 2020.

Que :- Are you looking to Kickstart Your Startup(BLOG) in 2021 with 20+ best marketing strategie..?

Ans:- Of course! Everyone wants more signups, users, and subscribers. But the problem lies in how to get them quickly and without paying too much.Thankfully, the secret to getting a huge launch for your new company isn’t to outspend everyone else.

Instead, you need to get creative with your marketing and make a big splash with out-of-the-box thinking.This will provide you with bigger results than huge spending will ever be able to do.This kind of creative, unexpected growth is often termed growth hacking. It’s a way to promote your business not just through best marketing strategies for startups, but through all channels of your business.

1.Content Marketing

Content marketing emphasizes education over selling to influence buying behavior. This best marketing strategies used by companies and approach focuses on creating and distributing information relevant to prospects’ needs in order to attract those best aligned with — and most likely to purchase — your product or service. It’s important to note that content marketing is not synonymous with inbound marketing. Content marketing is an important component to an overall inbound strategy, but it does not integrate other marketing methodologies to maximize content value.

Content Marketing is effective because it:-

Draws : prospects through the sales funnel

Grows : brand visibility, credibility, and desirability

Aligns : target markets with relevant information

9 out of 10 B2B buyers say online content has a moderate to major effect on their purchase decisions

2.Inbound Marketing

Inbound is far and away the most effective B2B marketing strategy because it leverages the strengths of the majority of the other nine strategies to attract, engage, and delight customers. Unlike traditional marketing methods — or even those of the other strategies listed here — inbound earns the attention of customers and pulls them to a company website by producing meaningful content. Because messaging is relevant and appears in the right place at the right time, inbound invites visitors in rather than annoying with them.

Que:- Are you looking for marketing strategies proven to be the most effective for business growth?

Ans:- This article is designed to help you explore the best marketing tactics for any business situation—whether B2B or B2C! Below you'll find two routes—one for B2B and another for B2C businesses. Click the button below that matches your business situation to explore the best strategies to deploy for your business.

Each top 10 list is backed by data from a variety of sources, and has been updated with the latest information from market leaders, such as Drift, Forrester, HubSpot Research, Invest , Sasquatch , Statista , MarketingProfs.com.

3.Search Engine Marketing/PPC

Search engine marketing, or SEM, is a tool that companies use to grow their website traffic through paid online advertising. One of the most popular SEM methods is pay-per-click (PPC) links. Essentially, a company buys or “sponsors” a link that appears as an ad in search engine results when keywords related to their product or service are searched. Every time the ad is clicked, the company pays the search engine (or other third party host site) a small fee for the visitor — a literal “pay per click.”

Search Engine Marketing is effective because of its:

  • Breadth in online tools and reach

  • Cost-effectiveness in generating high visibility

  • Adaptability to multiple markets and audiences

PPC users are 50% more likely to make a purchase than organic site visitors.

4.Social Media Marketing

Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic. Social media shares of content, videos, and images also influence SEO efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, LinkedIn, YouTube, and Instagram as well as search engines like Google and Yahoo.

Social Media Marketing is effective because it:

  • Reduces marketing spends while increasing lead generation

  • Provides metrics that give companies additional marketplace insight

  • “Humanizes” brands and encourages conversions

83% of all B2B marketers use at least one of the "Big Four" social media sites (Facebook, LinkedIn, Twitter, YouTube) to distribute content

5.Search engine optimization

Search engine optimization, or SEO, is the process of increasing awareness about — and traffic to — a particular website by making sure it appears among the top unpaid (or “natural”) search results on search engines like Google, Bing!, and Yahoo. While there is a common misperception that it is a stand-alone marketing tactic, SEO is accomplished by many tactics working together and is central to an effective inbound marketing strategy.

While social media, email, banner ads, and other marketing tools generate website visits, SEO visibility is particularly important because search engines are the primary way users navigate the Internet. It automatically increases your audience in a relevant, targeted way — they self-identify as someone who is interested in, your product or service.

Search Engine Optimization is effective because it:

  • Continues to evolve to keep pace with mobile and local search engine optimization

  • Simplifies searches for customers interested in your product or service

  • Is a cost-effective way to keep your brand competitive with similarly situated companies

6. Prioritize local SEO

The most effective strategy in 2021 will be optimizing and prioritizing Google My Business, the free tool that allows businesses to manage their online presence across Google, including search and maps.

Through steadily producing posts, updates and actually helping drive people to our Google My Business listing. it doesn’t just appear to be helping local SEO, it is also highly significant in driving searches on brand names, too.

Most businesses have claimed a Google My Business listing, only a small percentage have optimized it. Plus, Google continually adds new features and many businesses aren’t even aware they exist, which means they are missing out on opportunities to drive leads. For business with a brick and mortar location, Google My Business is an essential marketing tool.

It's the first place people turn when looking for a business, especially local businesses and it’s an easy way to increase leads in a short time. From the Get a Quote functionality to Custom Service Menus to the relatively new Google Guaranteed Local Service Ads, it is clear that Google wants you to interact with the customer as quickly as possible with its tools

SEO tops B2B lead sources at 14%, followed closely by email marketing (13%), and social media (12%)

7.Account Based Marketing and Retargeting

Account Based Marketing (ABM) is a B2B strategy that focuses on a targeted set of accounts using highly personalized campaigns. It provides marketing and sales teams with a number of advantages, including a faster sales process, cost effectiveness, and a more efficient use of marketing resources. With all of the things ABM is, though, it’s important to remember that ABM is not the same as targeted outbound marketing. It’s much more strategic, using methods like online retargeting to personalize marketing efforts.

Retargeting uses browser cookie-based technology to identify users who visited your site but left (or “bounced”) before completing a transaction or conversion. The cookie allows for targeted advertisements to appear in those users's subsequent web searches and interactions, even if they’re not related to your site specifically. Retargeting is an effective conversion tool because it repeatedly gets your brand in front of audiences that are already interested in your product or service.

Retargeting is effective because it:

  • Recaptures the attention and purchase power of “window shoppers”

  • Generates high click-through rates

  • Lends itself to visitor segmentation and tailored messaging

The average click-through rate for retargeted ads is 0.7% (compared to 0.07% for display ads)

8. Personalize your marketing messages

Only very few brands execute a personalized messaging strategy. adding the first name to your email greeting … really dig into your prospect’s mind and discover what they fear, wish and want. Overall, all of your content and markup should be concise and easily understandable to ensure your users receive value with each interaction.

Transparency and respect of user's privacy should also be a critical component of any digital marketing strategy. The relatable promotion is designed to show consumers that we understand their pain points and want to help. We allow our customers to pick the type of content they want to receive from us when they subscribe to our email marketing campaigns.

Effective personalization is the result of efforts like behavioral segmentation, or separating audience members into groups based on their actions, like first-time purchases, abandoned carts, repeat purchases and page views without conversion.

9. Launch a referral program

If you want to develop a huge following very quickly, you need to look into referral marketing.This is a basic strategy where you allow customers to help promote your product for you. It’s a simple concept, but it isn’t used nearly enough by most of the startups I’ve seen. It’s especially critical to use since 92% of people trust personal recommendations more than all other forms of marketing.

You want to get your customers excited to share the news of your startup with their friends and promote it heavily.To do this effectively, don’t build a referral program from scratch. After all, other companies have done the hard work for you. I recommend using a tool like Ambassador. It will handle all the difficult details of the referral program, allowing you to focus on the product creation and promotion.This is a great way to build a viral interest in what you have to offer.

Data-driven segmentation has worked well so far because it allows and make sure it is getting it in front of the right people, so this segmentation will be a big part of marketing in 2021, too.

10. Let data drive your creative

Digital marketing agency Effective Spend, platforms like Google and Facebook are taking control more control of audience targeting as they simultaneously move away from manual bidding capabilities. Meanwhile, their algorithms have become adept at understanding which ad images and copy will drive the best click-through and conversion rates.

With these shifts, we’ve seen creative emerging as a serious performance driver, carrying equal weight to other key drivers like placement selection and audience targeting. As a result, Effective Spend overhauled its creative design process to incorporate a data-first approach.

11. Start with an exclusive beta

It’s a part of human nature: We want what we can’t have.

By using a beta when you open your startup to new users, you can create a sense of exclusivity about your product, and get raving fans to sign up first.

This has been used by a huge number of startups to get their first users. Back in 2013, the Slack homepage indicated that you had to get an invitation to use their product.This is a strategy that’s also been used with other startups like PayPal and Pinterest, and it’s one you can start using easily to promote your product.

12. Invest in original research

One of the best marketing strategies of 2021 wll be investing in original research. This strategy worked because we came up with something new.New data attracted links and it was beautifully presented, which made people share it on social media.

Data to create long-form content with graphics has been an effective 2020 strategy, resulting in backlinks from thousands of high-authority publications.

Having proprietary data allows us to have that unique angle and presenting it with graphics makes it easy for them to share.

13. Update your content

And don’t forget the content you’ve already published. Updating old content is a strategy that has served Ascelade well as Google has a freshness ranking factor and most sites eventually see content decay.They have old articles that have ranked well previously and have attracted backlinks, but the search traffic for that particular article is on a downward trend.

2021 wll be the year Authority Hacker focused on this tactic of refreshing older content instead of just pumping out new, high quality content. Making simple updates and tweaks and, most importantly, changing the date of the article to represent the newest revision our rankings instantly up. It's no secret Google prefers fresh content but we had not anticipated this to be such an easy win.

Updating existing website content one of the best and most successful marketing strategies in last year. By going through each article and page individually and [updating] them, a big increase in organic rankings which have led to more website traffic and new customers.

14. Turn your product into a challenge

One of the biggest problems with viral marketing is that it’s often difficult to tell exactly what the company has to offer. If you create a video that everyone loves, you might suffer a lack of recognition. A clever video might not necessarily explain your product or even direct viewers to buy.

Que:- So, what’s the solution?

Ans:- Make your product the focal point of the viral marketing campaign you decide to run.Codecademy challenged people to learn to code as their 2012 New Year’s resolution. Since learning to code was easiest to do on their platform, it became a viral success.

Codecademy’s New Year’s campaign led to the site growing to its massive current user base.To make this work, try to find the exact need your product solves, and turn it into a challenge for others to solve that need. They’ll think of your startup when they do.

15. Expand your guest blogging opportunities

Que:- What are Another way to expand your reach?

Ans:- Allow more people to create content for your brand through guest blogging. at digital marketing and social media reporting platform has scaled. This type of strategy is ideal for both of us since we can use this guest post contribution to leverage our expertise and we can use our knowledge to leverage our blog as a resource for relevant information and lead generation .In most cases, these articles bring in a lot of organic traffic and promising leads for us.

16. Attend trade shows

If you’re not afraid to go offline, you can build a huge following by connecting with influencers at conferences and trade shows.In the Ruby community, there are a handful of live events where developers meet to discuss what’s new in programming, like RubyConf and RailsConf.

By leveraging the relationships he had already built with developers, Mike Perham was able to promote his new program, Sidekiq, at these conferences.

This put Sidekiq swag into the hands of ideal customers and helped them grow into a huge company.This kind of offline promotion can be a massive way to grow your new business.

17. Give away stickers

While it might seem ridiculously simple, you can actually create a giant user base by giving away free stickers and placing them where people can see them publicly.This unique marketing tactic was how Reddit grew into the site it is today.

If you’re going to create multiple stickers to give away, I’d recommend using a company dedicated to printing custom stickers in bulk. A site like StickerMule offers big discounts if you’re going to print hundreds of stickers, just as the founders of Reddit did to promote their startup.This can be a cost-effective way to stand out and create a massive movement of people interested in your startup.

18. Create a viral explainer video

Que:- Are you looking to generate massive traffic while encouraging people to buy more of your product?

Ans:- Look no further than a hilarious explainer video that paints your product in a humorous light. This has worked for dozens of brand-new startups in the past, and it can work for you, too. Video remained a popular digital marketing tactic in 2020, and it’s a must marketing strategy for this year (2021), too.

Videos forge stronger bonds with consumers, which, in turn, makes them more likely to purchase a product. Options include tutorials, testimonials and behind-the-scenes footage. The rise of streaming platforms and has seen more and more businesses take a page from the Netflix playbook, creating longer-form original content to build brand affinity.

Social media to advertise trailers and clips and allows viewers to binge watch the entire show, resulting in a steady increase in brand search volume and an increase in overall time spent with the brand.The Google algorithm continues to favor websites with video content, which makes these incredibly important both for marketing and SEO creating a course for online learning platform Udemy that was more educational than promotional.

The idea behind this tactic was to build brand awareness of our SEO tool and use the course to teach basic SEO and how to use our tool to help with that effort. While conceding the attribution for signups was tricky because students were typing in URLs rather than clicking on links, the videos were reusable in other capacities, like blog posts.To date, their primary explainer video has gotten almost 40-million views.

But this isn’t because they paid for massive advertising. The video is so unusual and clever, people recommend it to their friends by word of mouth.

Create a unique angle through which you can promote your startup, and film a short video promoting it.

19. Reach out to a specific community

If you want to build a user base fast, you need to have a clear understanding of what your ideal customer looks like.You can then create a piece of content specifically targeted to this community. The more specifically you can target this group, the more effective your campaign will be. This is the strategy Dropbox used to go from 5,000 to 75,000 people on its waiting list overnight.

The founder created an explanation video of Dropbox’s key features, replete with references to memes and inside jokes that only the Digg community would understand.When he posted this to Digg, the Dropbox explainer video went viral, launching the software into the stratosphere of success. If you’re in tune with a large online community, this can be a great way to promote your startup in a viral way.

20. Become your product’s biggest user

If you’ve just started a company that involves user input, you’ll probably notice the site struggles to gain traction with few users.This “chicken-and-egg” problem is difficult to escape. A small user base means little content, which discourages more users from joining.To break out of this cycle with his startup Quora, founder Adam D’Angelo became one of the biggest users of the platform.

Answered a ton of questions in the early days, leading to more in-depth responses and setting the stage and expectation of quality content for the new site.If you’re struggling with the same problem, the answer is the same. You should become the biggest user of your startup’s product.

21. Use your product for a social cause

If you’re looking for something highly creative that will skyrocket your brand to success, consider using the product itself for a social cause.

What does this look like? It means that customers are able to interact with your physical product in a way that helps a greater purpose.

Beer company used this strategy in Brazil, allowing drinkers to scan the cans for a free train ride.This had the dual purpose of reducing litter, while also encouraging people to use public transportation more often.Not to mention it caused a big splash in the news and brought the company plenty of name recognition.

22. Make national headlines

If you’re willing to do something so crazy it makes the news, you’re going to gain more free publicity than any marketing campaign you could buy.

This campaign made national headlines because of its creativity and originality.

Even better, the vast majority of this publicity was completely free.You can learn a lot with a highly creative marketing strategy. Look for inspiring examples of companies that launched uncommon marketing tactics, and see what you can learn from them.

23. Host a contest

If you want explosive growth with your startup, consider running a contest. While we often consider contests to be an artificial way to get new users, it’s the exact strategy used by some of the most successful new ventures in the last decade.

YouTube grew to the biggest video-sharing website in the world by offering a free iPod Nano each day to users who uploaded videos and invited friends.

If you’re looking to grow your startup fast, this is a great way to begin.

The difference is that contests are much easier to run with the tools available now that didn’t exist when YouTube was starting up.

In today’s social media environment, Facebook is one of the best places to host a contest that will skyrocket your growth.

24. Convert users of a competing product

Que:- How can you identify users you know will love your product?

Ans:- The answer might be as simple as targeting individuals who are currently using a similar product, but not getting very good results.To ensure they got a hefty number of new customers, they chose to reach out to people they knew who would benefit from the service.

To acquire new users, they ran an email campaign targeting people who posted their places to stay on Craigslist.These emails appeared to be from a friendly Craigslist user interested in letting them know about the site.This type of email campaign is how Airbnb grew and received the acclaim it has today. Sometimes, a stealth email campaign is the best way to acquire new customers.

25. Connect with another brand

If your startup is too small to draw a large audience by itself, the answer to building a huge group of loyal fans might just be to partner with another company larger than you. With the release of Android 4.4, the Android developers created a partnership with the candy company KitKat.

Android’s promotion with KitKat helped it reach new customers through the collaboration. In turn, KitKat customers learned about the phones and tablets.

Even if you can’t partner with a company as large as KitKat, look to find a strategic partnership that can help your brand gain visibility in the marketplace.

26. Give out free tee shirts

It might sound too simple to be true, but giving away free tee shirts is a great way to increase your brand awareness. Similar to the stickers that helped build Reddit into a huge website, tee shirts create an identification with your brand that others will begin recognizing.

Use a company like UberPrints to get a set of tees in bulk. You can then use these shirts as gifts to customers and users, or even as marketing materials. If you like, you can even give away the shirts for free so the wearers will provide free marketing for your startup.

Conclusion :-

If you’re going to grow your startup, you need to start using best marketing strategies of all time. Instead of just spending more money on traditional advertising and digital media, look to think outside the box for huge results.

If you have a startup you’re bootstrapping from nothing, you’ll need to become the most active user and create content that engages others to learn about your product.

For companies that are struggling to get more visitors and users on a regular basis, look to offer an incentive. This could be through contests, bonuses, or even cash. To get an even bigger boost, look to create a piece of content that becomes wildly popular. The most common idea for this is a video, but it could be something else as well.

A proven method to grow your business, even if it’s based online, is through offline marketing.Simple promotional items like tee shirts and bumper stickers can help propel you to fame. Making valuable connections with other brands and publications can provide a huge boost as well, giving you tremendous reach at a low cost. Finally, reach out to cold prospects. These can be possible users, influencers, and others who would love your product.