• Rucha Bajpai

How to Important SEO Google Tools of 2020 are also important in 2021....

Updated: Dec 21, 2020




If you’ve been blogging for a while, but still feel frustrated because you can’t get things done easily, then this post is for you.

There are blogging tools designed to help start a blog, improve search engine SEO and take things through any given social media channel.

A lot of people have grown their businesses through blogging. And, many now live a dream lifestyle, solely from writing, promoting their content and building a social network community.

But, the truth is that none of these successful people became productive bloggers by chance. It took deliberate effort – and time-saving blogging tools.

These blogging tools can cut the time required to research your market, decipher your competitors, uncover topics and review trends by 50%.

As a passionate blogger, if you’ve ever felt that you don’t have enough time to attend to every task on your list, maybe you just need better tools.

And, blogging tools are necessary these days to work faster and land more readers and clients without sacrificing content quality.

These tools aren’t magic – you still have to set things up and write the blog content. Many are WordPress blog compatible.

But, the good news is that once you successfully incorporate the right tools into your blogging systems, you could travel the world and your business would continue to thrive in your absence.

Without using time-saving blogging tools like these, you’ll be wasting hours and struggling to create content while leaving little or no time to promote it on the search engines or social network channels.

Did you know that nearly 60% of B2B marketers say that SEO or google search engine optimization has the biggest impact on lead generation?

If you want to stand out, then you’ve got to spend more time creating useful content and promoting the same to the right audience. That’s how to grow a business through blogging.


So, let’s dig into Important SEO Google Tools of 2020 which are also important in 2021...



1. Google PageSpeed Insights


Is a fast website really that important?



=> Well, it all depends on what you’re trying to accomplish. If you want to find your website at the top of the search engine rankings, this is a must. And, if you want to best serve your visitors, it’s also a good idea.

In other words, you want your website to be as fast as possible or use website speed test google.

How fast the content on your website loads will have an impact on your rankings and how users interact with your site. This is why you need to ensure that your website is moving as quickly as possible, at all times for optimal search results.

Thanks to the Google PageSpeed Insights tool, you never have to guess whether or not your site is up-to-par, in regards to speed. Instead, it helps you to make your website fast on all devices.





2.Google Analytics


Why does a website require google analytics?



=> Google Analytics is an invaluable resource that is virtually indispensable to any digital marketer serious about SEO.

It provides a lot of handy data about websites such as the number of site visits, traffic sources, and location demographics.

With the detailed information from Google Analytics, digital marketers can tweak their content strategy and figure out what works and what doesn’t.

Google Analytics is one of the best free SEO tools that every digital marketer should be using

Since 2005, Google Analytics has been a (free) web analytics service built and offered by Google that allows blog and website owners to track and report on their website traffic. Today, it’s just one of the blogging tools offered inside of the overall Google Marketing Platform brand, designed for marketers and advertisers to reach more readers.




2. Google Alerts


How Google Alerts tool can help you reach your SEO related goals?


=> Just as it is with Google Chrome, you may not fully understand how this tool can help you reach your SEO related goals.

However, the more you use Google Alerts, the more creative you’ll get.

One of the best things you can do is set up an alert for your top three to five competitors. This way, you’ll receive a notice, any time that they are mentioned by an online outlet. This is vital for your long-term search engine optimization efforts.

Why is this important?

=> For one, it allows you to keep a beat on your competition and what they are doing. And, it gives you the chance to chase after the same type of coverage.

If you have something of interest to offer or if you can prove that your company is just as important as your competitors, don’t be surprised if this leads to positive coverage and possibly a link back to your site, improving search results and mining positive link building opportunities.

Using Google Alerts is as simple as typing in a topic and reviewing the “Alert preview.”




3. Google Voice


What is your primary goal, in regards to SEO and your website?


=> Like most, the answer is simple: to drive as much qualified traffic as possible.

But, remember this: there’s more to a successful business than increasing website traffic. You must have a plan for converting these people into customers.

Depending on your business, you may be the type who needs to jump on the phone with prospective clients. In this case, you know how important it is to be readily available at all times.

This is where Google Voice comes into play.

With this tool at your disposal, you gain access to one number for all of your phones. So, if you have more than one business line, for example, you can use Google Voice to bring them all together.



4. Google Correlate


Are you the type of person who wants to go above and beyond, when researching keyword data?


=> If you fit this mold, like me, there are a few tools that can help you generate the best results. Google Correlate is one of them.

With this, you can uncover search patterns that “correspond with real-world trends.” This free tool focuses on relevant keyword research or use free keyword tool.

In other words, it provides free keywords tools that are typically searched together. For example, maybe you run a search for “fat loss.”

You know that there are many keywords based around this subject matter. But, this tool shows you the ones that most closely correspond with your primary keyword. Develop your keyword planner with the help of this tool.

If you have a strong interest in uncovering the best long tail keywords for any subject, the Google Correlate tool can be your best friend. Do yourself a favor and experiment with this, before writing your next blog post.




5. YouTube


Do you remember when Google acquired YouTube for more than one billion dollars?


=> It’s been more than 10 years. If you have your eyes set on developing a comprehensive online marketing and SEO strategy, it’s essential to get involved with the creation and distribution of video.

There are many benefits to dedicating most your video marketing resources to YouTube, including the fact that it has the largest user base of all video sharing services.

And, YouTube videos often rank high in Google’s search results.

So, even if you struggle to push your website to the top of the rankings, you may be able to have success with your YouTube videos. With this approach, you know that you can get your content in front of an audience of people who are interested in what you have to say.

If you want to see just how powerful YouTube can be, browse some of the most popular channels in your space. By doing so, you’ll get a better idea of what has worked for others and that can help you develop a strategy for your own online property and social media development.




6. Chrome DevTools


What is the use of DevTools?


=> Chrome DevTools is a set of web developer tools built directly into the Google Chrome browser. DevTools can help you edit pages on-the-fly and diagnose problems quickly, which ultimately helps you build better websites, faster.

Check out the video for live demonstrations of core DevTools workflows, including debugging CSS, prototyping CSS, debugging JavaScript, and analyzing load performance.

If you're developing a website, Chrome Developer Tools are second to none. They allow you to closely analyze all the visual, interactive, and technical components of website locations.

Edit pages in real-time using tools that are built right into Google Chrome DevTools. Diagnosis problems as you encounter them




7. Google Mobile-Friendly Test


Did you know that approximately 60% of searches now come from mobile devices?


=> Ten years ago, it would’ve been hard to believe that this day would come. However, it’s here. And, it’s here to stay.

As somebody interested in SEO, it’s important to understand the impact that this can have on your search engine results. Google has made it clear that your website should be mobile friendly, so this isn’t something you should take lightly.

Fortunately, the search engine giant is doing its part to make your life a bit easier. With the help of the Google Mobile-Friendly Test tool, it only takes a couple seconds to determine if your website is mobile friendly or not.

After you enter your URL and click “Analyze”.

A mobile-friendly version of your site could do wonders for your search engine rankings, as well as the amount of organic traffic that you generate.



8. Google Trends


What is Google Trends?


=> A very powerful tool that is often overlooked by online marketers, Google Trends can help you touch on topics that are popular, right now.

In addition to exploring “Featured Insights,” you can also run a search for any topic or keyword that comes to mind.

Google Trends doesn’t always provide data that you can use to your advantage. But, from an SEO perspective, it’s well worth using on a regular basis in search engine keyword research tool . You never know when it’ll help you unearth that one topic that pushes a load of traffic to your website.



9. Google My Business


How to use Google My Business to optimize your business?


=> As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.

Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Local SEO ranking is big business. If you’re a local company looking to drive business online, you need to implement a sound strategy, built around search engine optimization.

Creating a Google My Business listing does not guarantee online or foot traffic, but it definitely moves you in the right direction.

Connect with customers across Google Search and Google Maps using a free Google My Business profile.



10. Google Chrome


What does a web browser have to do with SEO ranking?


=> If you find yourself thinking that one browser is the same as the next, change your thinking. Here’s why: Google Chrome has a variety of SEO extensions that can help you make better decisions about your online marketing strategy.

Chrome works quite well with Google sites and services such as YouTube and Gmail. It also manages its system resources differently than other browsers. Its V8 JavaScript engine was developed from scratch at Google, and may improve your experience on heavily scripted websites and applications. Essentially, it should make the things you do on the Internet faster.


Some Google services, such as Google Cast, require Chrome to use a Chromecast.


11.Google Docs


What are the uses of Google Doc?


=> It’s no longer a one-horse race for productivity on PCs and mobile devices. There’s a huge list of blog content writing tools that bloggers can use. One of these tools is Google Docs. A study by White Stratus shows that almost 20% of companies use Google Apps.

Google Docs is one of the most popular apps in the suite. And, contrary to common misperceptions, it’s not just for startups and non-enterprise organizations.

Google’s suite of Docs, Sheets and Slides allows you to create and edit documents online, for free.

These rich capabilities in Google Docs are why its use is on the rise. Google has done a great job of rapidly building out their features, in order to gain market share in enterprise and education.

No matter what industry you’re in, you can use Google docs to manage your digital projects, and save a lot of time when writing blog posts. In fact, when creating articles in Google docs, you can conduct a quick search for data right in the workspace.




12. Google Sheets


How to use Google Sheets?


=> With so many SEO tools to choose from, you may find yourself gravitating towards those with the best reputation for providing a high level of features.

While there’s nothing wrong with turning your attention to SEO keyword research tools, sometimes it’s best to get back to the basics. This is particularly true, if you’re new to SEO and want to keep a close watch on everything that you’re doing.

It’s not the most powerful SEO tool, but Google Sheets is one of those simple things that can have a big impact on your business.

Conclusion

It doesn’t matter if you’re doing SEO for a local company or a national brand. It doesn’t matter what you’ve done in the past or what you hope to accomplish in the future. The use of one or more of these tools will definitely change your approach for the better.

If you feel the same way, now’s the time to examine your SEO strategy, to ensure that it’s in good working order.